In 2017, Australia officially joined the Food Waste movement in APAC. By establishing 3-year partnership with OzHarvest, Electrolux in Australia targets food that would otherwise be wasted to help feed people in need across Australia.
The 2017 campaign will focus on raising awareness of Food Waste among employees of Electrolux. Series of Cooking for a Cause will be held with participation of employees from different departments of Electrolux (20 pax each), along with Food Truck community event and high-profile regional CEO Cook Off in Mar, 2018.
This project aims to reduce food waste by working with OzHarvest, a food rescue organization, while engaging Electrolux employees. Employees and consumers will be provided with the knowledge to reduce food waste in their own homes through tips, tricks and recipes from experts. People in need are supported in putting better quality and more nutritious food on their tables. This will take place by raising funds from employees and the broader public.