MY HAPPY PLATE

RAISING AWARENESS TO MINIMIZE THE FOOD WASTE
Malaysia

Description

Malaysian #myhappyplate 2017’s message is to raise awareness of utilizing leftovers among younger generation of consumers. Project activities will include consumer engagement by collecting pledges from the public and convert to food bundle donation for underprivileged families and as well developing and distributing digital cookbook #CookForABetterFuture that consists of healthy leftover recipes. Also by partnering with AIESEC in Malaysia Electrolux will support 10 international volunteers that will deliver food waste educational workshops in 8 high schools/ universities in Klang Valley region

Societal value

Throwing away leftovers even after freezing them is a common practice among Malaysian families. 15,000 tonnes is the amount of food being wasted every day in Malaysia which contributes to the green house emissions and climate change. 2017 marked a turning point for #myhappyplate as shifting to younger generation as target audience of the campaign. By partnering with school and AIESEC through various online and offline activities, Electrolux Malaysia hopes to penetrate and bring impact to younger segment of the community.

Achievements

#myhappyplate social initiative was first launched in 2016 in conjunction to the rising need to address Food Waste issue among consumers in Malaysia. On October 3 it was launched the second «wave» of this initiative.

2016:

  • 13 000 Likes
  • 386 700 reach
  • 1000 food bundles

Next steps

  • The goal is to achieve at least 1,100 shares and distribute 1,100 «#myhappyplate» food bundles.
  • Compile a digital cook book, #CookForABetterFuture, which will be released early 2018.

In partnership with